Media and Social Media Marketing Consultants To Australian Dentist and Dental Profession.

Dental Media knows how hard it is for dental professionals to grow their practice using media and social media marketing in compliance with their professional obligations.

We fix this by using our extended team of experts in their respective fields.

We are able to advise on the best strategies to enhance what you are already doing and put in place what is missing for greater results.

March 2014 Posting – AHPRA Social Media Directive to Dentists and Dental Professionals.

The Australian Health Practitioner Regulation Agency (AHPRA) Release to Registered Health Practitioners on their obligations relating to Social Media.

Their directive to Registered Health Practitioners is to only post information that is:

  • complying with professional obligations
  • complying with confidentiality and privacy obligations (such as by not discussing patients or posting pictures of procedures, case studies, patients, or sensitive material which may enable patients to be identified without having obtained consent in appropriate situations)
  • presenting information in an unbiased, evidence-based context, and
  • not making unsubstantiated claims.

They go on to say that practitioners must also adhere to what is set out in the National Boards’ respective Code of conduct and the Advertising guidelines.

The full social media policy statement can be found on The Australian Health Practitioner Regulation Agency (AHPRA) website.

The Australian Dental Board press release dated 13th February 2014 relating to this can be found on their web site or by clicking this link.

April 2014 Posting – Reputation Management of Dental Practices

Most dental practice owners find the time to compare weekly revenue figures, but many do not think to check one of the biggest impacts on their numbers—what their customers are saying about them on review sites.

Negative reviews about your practice posted on the numerous web locations like directory listings can have a devastating impact on any business. Information spreads like wildfire online, so reputation management should be treated with extreme importance.

Obviously the prudent thing is to communicate with the person concerned and have their issues resolved fast and the review removed. In the real world this is not always possible. However, negative reviews can be turned into positives. Here are five ways to do this:

1/ Many potential clients looking at review sites look sceptically at a list of all positive reviews. This can look fake or like censorship. Studies  have shown that having a balance of both positive and differing review ratings adds credibility in the eyes of the reader.

2/ A professional response will reflect the integrity of the practice. People know mistakes are made but look to see the sincerity of the business owner putting things right.

4/ It can identify issues in your business that may not have otherwise been highlighted. This can be acknowledging the response and offering sincere appreciation to the reviewer for making you aware of it. It gives you the opportunity to advise that the issue is now fixed and to offer a significant discount incentive to those reading it to come, check the improvements for themselves and see that customer feedback is important in improving the customer experience.

3/ It gives the business owner the chance to publicly turn an aggrieved patient around to become a long-term advocate. This is a more positive alternative than them telling their circles of friends offline of the bad experience.

5/ Search engine optimization (SEO) rankings are made by analysis of numerous factors and one is social interaction.  The negative posting is actually positive for this rating. Google would actually like it more if you can turn the situation around with even more social interaction, especially by others.

Great customer service skills in managing patient disappointments is the hallmark of a great practice. This extends to regular reputation management reviews and having a practice policy that is just as thorough as analysing revenue figures.

May 2014 Posting – Getting Your Website Found In 2014

The three keys to getting your website found in 2014:

1/ Content

The site’s content must be engaging. Google measures this by how long your visitors stay on the site and how many pages of the site they look at.

They are also insisting on your content being well researched, original and not found elsewhere.

Something that is not understood by most website owners is that Google rewards those who offer to refer a visitor to more related content on a higher authority site via an out bound link.

2/ Website Navigation

When Google crawls your site it first checks if everything works. Then assesses how easy it is for the visitor to find the likes of your privacy policy, contact us, legal disclosures etc.

Google demands a great user experience in all respects and even measures how fast the new page loads compared to your competitors site.

3/ Social Sharing and Peer Endorsement

This is further confirmation to Google that the content on your site is quality and engaging if it’s being shared on social media platforms.

A very powerful endorsement of your site is when a high authority site in the same niche as yours refers to your site via a link, called a back link. Google rates these highly, especially if they are front page.

Google continues with vigour to give visitors they introduce to websites the very best experience possible, and it’s working.

Every SEO training course and forum post is spreading the message that page one ranking is dependent on great content and exceptional user experience.

Through the various changes to their computer-automated filters, called algorithms, Google has managed to toss inferior sites out of anyone’s sight.

The ones that remain in the searches give the website visitor what Google has determined is what they want to see.

If you want your site to rank better than it is now, we strongly recommend you ensure these three things are made priority.

26th August 2014 Post : Penalized Link Networks

It has been just reported that Google issued mass penalty link notifications throughout Europe to specific link networks that they have identified.
Google is cracking down hard on these types of link networks who use this method to manipulate their own and their client Google rankings.

How does this impact on you and your website?
• First, with any kind of backlinking it is the quality of who is linked to you rather than the quantity of links you get, especially multiple links from a site.
• It’s imperative your backlinking looks natural to Google. They know if it has been forced!
• If you use a method like one of these link networks as part of your backlinking then get removed from it asap before you get penalised like our European friends just have.
• Focus your efforts on getting safe, authority site backlinks from quality press releases, content placements, social media content sharing etc.

If you want your website to rank well in search results long term, that means playing the ranking game by Googles rules without shortcuts.

Post Author : Tony Adams

If you would like to have Tony Adams, principal of Dental Media and founder of Safe SEO to conduct a free review of all your social media and website to ensure its compliant with the new policy and quote on optimizing what you have , then contact Tony Adams personally 0452633970 or tony@tonyadams.com

 

 

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Dental Topic Of Interest Corner

CCTV Camera Surveillance : Dental Practice Security In 2016

CCTV security surveillance is now an imperative aspect and important component of  any dental practice risk management system today.  Not only used to assist combat security issues but also to aid workplace safety for all staff and visitors.

External camera monitoring is a valuable tool to deter after hours criminal activity.  Advancements in technology over recent years has given the ability for modern              CCTV Sydneysecurity systems to monitor large panoramic views over car parks and lanes , allow for face recognition and clear number plate identification.

Internal installations of CCTV Camera locations have seen vast improvement in monitoring movement at high traffic pathways and large reception areas to capture any type of incident. These installations are also without imposing any physical restrictions on the movement of staff or visitors.

Wise Group Security are based in Sydney but draw on the latest enhancements in CCTV technology provided by leading brands including Hik-vision, Bosch and Pacom.  These providers offer solutions for all types of dental practices and the residential homes of dental practitioners were required.

If you would like to learn more about and view CCTV Security System installations then make contact via their website www.wisegroupsecurity.com.au

New Technology

Next Month visitors will be given insight into the new secure on-line method of document signing, brought to market by Australian technology company Emondo. We will feature this technology that dental practices will be able to use in an update shortly. In the mean time you can view the website here: http://www.emondo.com.au

Dental Media acknowledges the generous contribution by Sydney Tummy Tucks specialist Liposuction Clinic Partners for their assistance and sponsorship of our Client Event held earlier this month.

 

 

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